BTN Group + ehotel® market study 2025
Whitepaper for travel and procurement Professionals – Access the full report free of charge
Contents of the white paper
- Exclusive market study conducted by the BTN Group in collaboration with ehotel®
- Hotel programmes represented in the study range from under €5M to more than €10M in annual lodging spend.
- Survey of more than 100 senior decision-makers from Travel Management, Procurement, HR and Finance across Europe
- Analysis of globally managed hotel programmes – with insights from Europe, North America, APAC, the Middle East/Africa and LATAM
- Focus on strategies for 2025/26: from rate models and data transparency to payment and compliance processes
- Identification of the biggest challenges and priorities in corporate travel management
- Overview of the key requirements companies now place on technology providers, booking platforms and hotel partners
- Evaluation of major market trends: hybrid sourcing models, benchmarking, automated billing and traveller experience
- The whitepaper provides clear guidance for optimising your hotel programme – request your free copy now.
The white paper provides you with sound guidance for the further development of your hotel programme – request it free of charge now.
Today, companies face the challenge of efficiently managing hotel programmes, keeping costs transparent and ensuring traveller satisfaction at the same time – but the study clearly shows that many programmes have not yet achieved this balance.
47% of employees book outside the corporate programme because negotiated rates are often unavailable. At the same time, 39% of respondents report that negotiated hotel rates are not displayed at the time of booking – a risk for cost control, policy compliance and data quality.
The study also makes it clear that pure RFP models are losing their effectiveness – hybrid strategies that combine negotiated rates with aggregator content are gaining ground and are considered the most effective way to achieve cost transparency and flexibility.
The white paper provides all the results in detail – including recommendations for action, priorities for 2025/26 and benchmarks that you can use to assess your own hotel programme. You can request the full report using the form on this page.
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